Check, a design and technology company in Lagos, Nigeria partnered with Quidax to redefine its brand identity to one that showcases Quidax’s evolution and ambitions
Launched in 2018, Quidax has become one of Africa’s leading cryptocurrency exchanges, connecting users and businesses to the global financial ecosystem. Quidax made its mark by guiding Nigeria’s earliest crypto adopters, establishing itself as a trusted, beginner-friendly exchange. But as its user base matured, so did its needs.
“Quidax had built a loyal following,” said the team at Check, “but it had also built something else—a tribe of traders who had outgrown their first steps. Yet, the brand still spoke to them as if they were just starting.” The challenge was clear: to craft a new identity that reflected Quidax’s evolution into a robust exchange where traders at every level could thrive.
Check’s approach positioned Quidax as more than just a platform - it became a full-scale expedition for every trader, at every stage. An adventure for beginners as well as full-time traders and market tacticians, defined by boldness, curiosity, and the relentless pursuit of fortune. “We wanted to dismantle the misconception that simplicity and depth can't coexist,” team Check explained. “So we created an identity that feels intuitive to newcomers, yet sophisticated enough for high-volume, full-time traders.” The result is a refreshed brand that balances confidence with clarity, technical edge with cultural relevance.
