A Swing Toward Something New: Good Time Golfin - North

Earlier this year, Cape Town-based studio North worked with Hounslow Golf Park to reinvent how golf is experienced and perceived. The result was Good Time Golfin, a rebrand that captures the social, accessible, and laid-back nature of the venue. With a refreshed identity that leans into bold visuals and warm messaging, the project reflects a simple but powerful idea that golf should be fun, and everyone should feel welcome.

BRANDING

INSPO

Written by:

Deji Ajetomobi

2ND MAY, 2025

Good Time Golfin (formerly Hounslow Golf Park) is located just outside London and offers a mix of driving ranges, adventure golf, pitch and putt, and food and drink. Although the offering was already accessible and engaging, the brand wasn’t quite saying what it needed to.

According to North, the goal was to create something “less members-only, more bring-the-kids, have-a-go, grab-a-drink-after.” The new identity needed to match the energy of the place, welcoming, social, and easygoing, without falling back on golf’s usual formalities.

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A space for everyone

The creative direction leaned into playfulness. North crafted a visual identity rooted in “bold typography, bright colours, playful stickers, and expressive imagery,” using a tone of voice that’s is casual and welcoming as the venue itself.

Rethinking the name, tone, and visual system, the new identity gives Good Time Golfin a stronger sense of self while staying true to its mission of offering an enjoyable, unpretentious way to play.