FoodLama: Designing a Truly Personal Food Companion - Fourthcanvas

Fourthcanvas, a Nigerian strategy-led design agency, partnered with Foodlama to craft a cohesive identity. An identity that clarifies Foodlama’s purpose and sharpen its positioning.

BRANDING

ILLUSTRATION

Written by:

Paul Obayagbona

17TH JUNE, 2025

Previously known as Clickerance, the brand struggled to emotionally connect with its audience. “While the purpose was clear, the challenge was giving it a voice and essence that truly reflected its ambition,” said the team at FourthCanvas. Working closely with FoodLama, the agency defined a new brand DNA, refining its purpose, vision, and values into a compelling identity system. This process led to a name change that brought clarity and charm. “Unlike its former name, which lacked alignment with the brand’s essence, ‘FoodLama’ feels friendly, intelligent, and memorable—something users can immediately connect with.”

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A companion through every food choice

The result is a vibrant brand built around a distinctive mascot named Lama, an intelligent, cheerful companion designed to guide users through their food choices with ease. Lama appears in three playful variations, each matching different moods and contexts, helping humanise the brand experience. “Lama acts as the brand’s face, connecting with users as a warm, approachable guide,” explains FourthCanvas. A whimsical visual system of hand-drawn illustrations and fingerprint-inspired food patterns further personalized the brand. The rebrand gave FoodLama more than a new look, it gave it a soul, one that speaks with empathy, clarity, and just the right dose of charm.